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商品編號： 9-525-024 出版日期： 2024/09/06 作者姓名： Gupta, Sunil;Billaud, Emilie 商品類別： Other 商品規格： 24p 再版日期： 地域： Europe 產業： E-commerce industry;Food and beverage sector;Retail trade 個案年度： 2023 - 2023
商品敘述：
In 2023, Elodie Perthuisot, Carrefour''s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company''s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40 countries, had set ambitious goals under Bompard''s leadership, including tripling its e-commerce gross merchandise value to 10 billion euros by 2026. However, the shift toward e-commerce, while promising, introduced higher operational costs and had yet to achieve profitability. The financial markets remained uncertain about the outcomes of this strategy, and the pressure was on to deliver tangible results.
涵蓋領域：
Change management;Competitive advantage;Decision making;Digital marketing;Leading change;Logistics;Marketing;Operations and supply chain management;Organizational culture;Organizational goals;Organizational transformation;Partnerships;Resource allocation;Strategic alliances;Strategic planning;Strategy;Talent management;Technology adoption lifecycle
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